Graphic Design For Film
Recently I hosted a special workshop for my media communications students that focused on the use of graphic design in motion pictures. Not to be confused with motion graphics or animation, this workshop delved into the countless graphic props that need to be designed and produced for film and TV.
The workshop was inspired by an episode of the 99% Invisible podcast series featuring designer Annie Atkins who describes her work as creating “a cohesive visual world, establishing a film’s period and place.” My students and I listened to the full interview and to Annie’s accounts of designing “telegrams, vintage cigarette packaging, maps, love letters, books, poems, labeling, passports and fake CIA identification cards.”
After the podcast I asked the students to share their favorite period piece and their responses ranged from Pride and Prejudice to Stranger Things. From there the students researched the aesthetics of their targeted era and created a mood board to depict a collage of the various visual styles of the times.
Next, with research in hand, students were asked to design an asset or prop the might be used in their favorite period piece. We collectively brainstormed a few potential directions they might take:
This was only a 2 hour workshop so students were challenged to execute their ideas with a very short turn-around.
At the close of the session, students shared what they created and reflected on their process. Through the discussion, students were able to distill a number of key take-aways about graphic design for film and TV, including the importance of research, the reliance on storytelling, and the need for continuity.
Beyond the curriculum objectives, students walked away learning about an entirely different facet of the graphic design industry, about their own creative process, and about what is needed to rapidly produce a proof-of-concept.
Perhaps the biggest win for me as an instructor was that students were able to make the connection between creating something they were proud of and the need to give themselves ample time to do so!
Update - March 2018
I ran this workshop with another group of students and was struck by their innate reliance on research and process.
When tasked with this assignment, I was slightly overwhelmed.
I chose to the 1977 Italian classic Suspiria, because it's one of the most visually appealing horror films I’ve ever seen.
I started by creating a mood board on Pinterest to capture the feeling of Europe in the late 70’s. I tried to think of a graphic design related prop that would be relevant to the story and the protagonist, Suzy.
After re-visiting the synopsis, I recalled that Suzy was a dancer moving from New York City to Europe. I used these aspects of her character to determine she was likely a fan of Broadway shows since she was a student of the arts in NYC.
This made the answer to my “What on Earth do I design?” question quite simple - a Playbill of course!
After additional research and procuring assets online, I found a Playbill circa the late 1970’s, removed the existing graphic, and replaced it with a play that was released in the Spring before her move, Boy Meets Girl.